CB Training: Internal and Franchisee training
SpringBoard & FastStart are mandatory training and other in advance. We will help our Franchisee to analyze the training needs depending on the company environment, company culture, company direction and goals and creating yearly training plan.Descriptions of SpringBoard & FastStart and others
SpringBoard™ is an orientation and training program created for Coldwell Banker® Franchise Affiliates.The program sets organization standards, international business conducts, professionalism, and consistency for your organization and for Coldwell Banker network of affiliates.
It is designed to assist your sales organization to identify transaction and sales process. In addition, the program provides your staff and Realtors with the basic foundation for customer service.
Upon the completion of the SpringBoard, your staff and Realtors will be equipped with all the necessary skills and the basic knowledge to help them succeed in this exciting industry and become valuable contributors to your organization
FastStart™ is a Selling and Marketing training program created for Coldwell Banker Franchise Affiliates.
The program sets organization standards and selling procedure, international business conducts, professionalism, and consistency for your organization and for Coldwell Banker network of affiliates.
It is designed to assist your sales organization to identify transaction and sales process, knowledgeable in planning and implementing direct marketing campaigns. In addition, the program provides your staff and Realtors with the various skills as overview of planning in sales, effective selling process, sales technique, magic closing methods, creative thinking in real estate industry, effective marketing technique, how to exist in competitive market, seller and buyer services system, etc. that are required throughout the stages of the current changing market in the world, especially in Vietnam.
Upon the completion of the FastStart, your staff and Realtors will be equipped with all the necessary skills and the basic knowledge to help them succeed in this exciting industry and become valuable contributors to your organization.
BOO$T: is the next generation of training, designed for more experienced Sales Associates.
Success Series: Develop your high-level skills.
Discover the Difference: Sales Associates will learn how to use Coldwell Banker marketing tools and resources to increase personal productivity and profitability.
ACT Series: Enhance your real estate management skills.
Global Management Submit: Each year, Coldwell Banker management and leadership teams convene for the Global Management Summit, where they attend intensive sessions on the topics that concern them most.
Coldwell Banker System Orientation (CBSO):Take full advantage from our resources.
International Business Conference: The major educational event of the year, the International Business Conference is open to all members of the Coldwell Banker System.
Elite Retreat: An educational summit for the best of the best.
- Soft Skills
- Sales & Marketing Training
- Leadership Training
- Management Training and Consultancy
- Human Resource Training & Consultancy
- Customized Training Programs
- Descriptions of Soft Skills and Management Skills
Sales and Marketing
Professional Selling Skills:Professional selling skills form the basis of all sales training and are essential to anyone responsible for selling to existing accounts or winning new business. Whether new to sales, or simply in need of improved sales and communication skills, every sales person needs to develop more advanced sales techniques rooted in attitude, personal organization and core sales disciplines.
Telephone Sales Skills: is proven to give you and your telesales representatives the mindset, methodologies and techniques for success. Our Telephone Selling Skills training course is designed to transform your telesales staff and sale persons from simple order takers into full fledged consultative sales account representatives. Our experienced sales training instructors will provide practice and personal coaching in a wide variety of listening and questioning skills that will enable your telesales staff to build rapport with callers and uncover important customer needs.
Sales Force Management: allows your organization to manage multiple distribution channels, providing the tools needed to collaborate with agents and brokers. It also helps handle commissions and in-force business so that your organization can increase multi-channel service delivery, grow premiums, and generate new business. Sales managers can take to direct, influence and control sales staffs are examined together with implementation issues such as sales force recruitment and selection, sales training, motivation and reward.
Marketing management: Marketing Management course is delivered through a series of tutorials and seminars including case studies. The knowledge of marketing management will prepare student for a wide range of careers such as brand management, product development, services marketing, and business to business marketing. In addition to training for these sectors, the course will prepare participants to entrance into the areas of market research, advertising, sales promotion, public relations and direct marketing.
Marketing strategy: Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated time frame. Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy our course will help you. This course helps you identify which customers to focus on and your key objectives in reaching them. It explains what to include in your marketing strategy and how it can be used as the basis for effective action. You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target.
Direct marketing: is a channel free approach to distribution and/or marketing communications. Every profession needs a recognized qualification, and for direct marketers, that qualification is the Certificate of Direct Marketing. From measurement and accountability to media, strategy and database marketing, our course will give you the tools to develop top quality response driven campaigns from concept to completion.
The marketing mix: is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artist's palette. The marketer mixes the prime colors (mix elements) in different quantities to deliver a particular final color. Every hand painted picture is original in some way, as is every marketing mix. If you'd like to see the marketing mix applied to a real business - then take a look at our course for this major.Customer Service
Customer services skill: The Customer Service Training Course has enjoyed successfully specializing in interactive, fun, skill based customer service training and workshops.
At the conclusion of our customer services training you will know and understand what the ideas are behind the skills and how to use them in business situations to build customer satisfaction and loyalty.
At our Customer Service Training, we have developed a practical easy to learn customer service program to help you understand and apply the basic skills that build excellence. Our customer service training will help you better satisfy your customers' needs. Our course is based on the fact that people want to be treated well when they buy or use your services. They don't want stressful experiences that make their lives more difficult.
Customer relationship management: More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it's sales, service, or marketing.
Unlike other CRM course, our course not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term. Customer Relationship Management, or CRM, is an essential part of modern business management.
Quality service management: can be considered to have four main components: quality planning, quality control, quality assurance and quality improvement. Quality management is focused not only on product/service quality but also the means to achieve it. Quality service management therefore uses quality assurance and control of processes as well as products to achieve more consistent quality. Join us to learn more.Human Resource
Human Resource Management (HRM): Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.
Recruitment & Retention: the quest for the right talent – report. A focus on recruitment and retention of staff is essential for today’s privately held businesses. They are aware that competitiveness is devised from talent and it follows that recruitment and retention are not just human resource issues but an important part of business strategy. Human capital management now sits alongside business strategy so organizations can be certain they have the right people, in the right place at the right time.
Interviewing skills: How to conduct a safe, legal interview that also enables you to select the best candidate for your open positions is important. The interview is one of the significant factors in hiring. Perhaps the traditional interview is accorded too much power in selection. Join our course to learn more interviewing tips and interviewing techniques to make your interviews a powerful tool and process to evaluate candidates.
Team Building: Team building skills are critical for your effectiveness as a manager or entrepreneur. And even if you are not in a management or leadership role yet, better understanding of team work can make you a more effective employee and give you an extra edge in your corporate office. Join with us to learn more.
Train the trainer – On the job training: What if students or employees could retain up to 90% of your training content, with less time and less effort?
Our results-driven and time-tested Train the Trainer workshop will help you transform your training programs into multi-layered, interactive, completely efficient and energizing learning experiences for your participants. The workshop is founded on cutting-edge brain research, learning styles, left/right brain strategies, physiology and emotions in learning, neuro-linguistic programming, and many other basic and advanced techniques for both beginning and experienced trainers.
Performance Management: Simply put, performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on performance of the organization, a department, processes to build a product or service, employees, etc. Information in this course will give you some senses of the overall activities involved in performance management. Then you might enhance your understanding by reviewing closely related library topics referenced from the sidebar.