Corporate Social Responsibility (CSR) is no longer a new concept in the developed world. In the U.S, there is a so-called “One Percent Group” which incorporates enterprises extracting at least 1% of their annual profit to CSR activities. In France, there are different numbers of established community foundations such as those created by France Telecom and Régie Autonome Des Transports Parisiens Group... In Vietnam, CSR nevertheless is still unpopular to local firms due to the low background of its economy making most firms put a strong emphasis on their profit seeking.
CSR which is one of the most important part of new corporate governance model, built and activated along with the business activities to ensure that all requirements of legal, international standards and ethical values must be satisfied. CSR has been recognized to be as vital as other traditional indicators like cost and profit. Responsibilities to the environment, clients, employee, social community, shareholders, suppliers and other related parties are requisite to be completely fulfilled. Furthermore, once an enterprise successfully implements its CSR related policies, it can create a sustainable development based on the 3P model “People, Planet and Profit” that encourage the community and social development.
COLDWELL BANKER Vietnam belongs to Coldwell Banker®, a leading real estate brand in both the U.S and all over the world. We realized that CSR is significantly important to our growth and success in Vietnam. CSR is integrated into both our corporate governance and business strategies and it is seen a crucial condition from which we can successfully leverage our brand and maintain our competitive advantages on a long term basis. Positive CSR practices will help to build a sustainable relationship between the firm and its stakeholders also. COLDWELL BANKER Vietnam believes that the best clients would like to do business with socially responsible firm and the best talents would like to be a member of such organization.
COLDWELL BANKER Vietnam’ commitments
Based on the CRS’ significance, it is fully understood that a solid commitment to our stakeholders will sustain a long-term relationship between the parties. In conjunction with our business development strategies, the CSR commitments are given by as follows:
A business performance that concerns regulations and ethical value
COLDWELL BANKER Vietnam’ core business is followed by Honesty, Integrity and Professionalism. Not only proves our strong pledges to clients, investors and partners, it but also represents responsibilities to our authorities. Moreover, we create supportive human resource policies that ensure enjoyable lifestyles and a stable income source for our employees. Those core values can be put the top priority to make a better community and society.
COLDWELL BANKER Vietnam is dedicated to providing the best real estate services to clients. While our institutional clients may have their own CSR policies, we realize the importance of inspiring our clients to implement their CSR practices for business activities and assist them to enhance their environmental performance. This can result in an improvement of our competitiveness while reducing the environmental impact of commercial real estate and accelerate both COLDWELL BANKER Vietnam and clients’ performances.
We totally recognize that a strong external connection with our business partners is an essential driver for our achievement. While we are seeking for capable partners who meet our criteria to share the interests in doing business, we also place an emphasis on the level of our partners’ commitments in environmental issues and the communities. We, as a result, can find strategic partners who share the same vision on the core business values with CSR.
To employees
COLDWELL BANKER Vietnam is committed to be a great place to work. We are building a supportive work environment that attracts and retains the most talented individuals. We are also aware of the importance of ongoing career training and provide professional courses to employees at all levels through COLDWELL BANKER University® programs for their career path. More importantly, we have built an employment selection and career promotion systems that treat our employees in a fair manner based on our scientifically established criteria.
To a real estate corporate, the professional ethical norms and values are fundamental that cannot be missed. Being honest will be guidance for all activities related. Business ethics encourage us to bring the top service to clients and investors. Requirements regarding both the industry knowledge and ethical standard need to be met for all members who would like to join in COLDWELL BANKER Vietnam.
Sharing with the society
With more than 92,000 employees in over 49 countries around the world, COLDWELL BANKER is a global corporate citizen. Throughout our 100 year of history, COLDWELL BANKER has continued to collaborate on numerous charity programs in the world allowing our realtors and their partners to give back to the communities and help people in a positive way. COLDWELL BANKER Vietnam and its partners understand that giving to the local community where we run is an essential responsibility. That is the COLDWELL BANKER Vietnam’s commitment and this sets COLDWELL BANKER Vietnam one part of the society.
COLDWELL BANKER Vietnam has done our best to be a responsible corporate citizen in the communities where we work and live. COLDWELL BANKER Vietnam is proud to work with Habitat for Humanity, an organization whose past efforts have made significant impact on improving the quality of life for so many people around the world. Habitat for Humanity International was founded in Americus, Georgia, USA.
In 1942. Its missions is to develop communities for people in need through building and renovation so that there are decent houses and communities in which people can experience God’s love, live and grow into all that God intends.
As a leading real estate consultancy brand name which has three offices nationwide, we totally aware of the possible impacts on the local environment caused from the enterprise’ business activities. Our environmental policy is fully integrated into our businesses. We always engage to property firms having projects which minimize the unfavorable environmental impacts, close to the nature while serving both economic bottom lines. We additionally place a strong environmental focus on every aspect of the advices offered to clients by collaborating with the socially responsible developers who offer environment-friendly products. We commit to build a better and sustainable Vietnam society.